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Getting Started in Category Management
Introduction Category Management is a term familiar to food, drug and mass market retailers and suppliers. It’s been evolving for the past 25 years in that industry, but it’s virtually unknown in the...
View Article4 Steps to Designing the Breakout Product
Whenever I am consulting on marketing and product design, I am usually asked two questions, in the same order: How did Apple come up with the iPod (or iPhone)? Why can’t we do that? Since “Go hire...
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