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Getting Started in Category Management

Introduction Category Management is a term familiar to food, drug and mass market retailers and suppliers. It’s been evolving for the past 25 years in that industry, but it’s virtually unknown in the...

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4 Steps to Designing the Breakout Product

Whenever I am consulting on marketing and product design, I am usually asked two questions, in the same order: How did Apple come up with the iPod (or iPhone)? Why can’t we do that? Since “Go hire...

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